What Is Your Skin Type? | I've had experience with every skin type over the years I've been wearing makeup. From being super oily to incredibly dehydrated, finding a foundation to suit your skin type is the best way to make it wear well and look better. If you've got dry skin like myself, hydrating your complexion before makeup application is essential and finding a foundation that doesn't cling to dry patches. For oily, problematic skin, I would recommend steering clear of silicone primers and opting for oil-free bases which would reduce the dreaded "foundation slip" midday.
Skin Tone | Finding out your skin tone is one of the most important things to do when you're buying a foundation. The general rule has always been that if you've got blue veins, you've got a pink undertone and if you've got green veins then you should opt for neutral or yellow undertones in foundation. Although this sometimes help, swatching is the best way to figure out whether a base matches perfectly. I like to swatch on my wrist and neck to work out the best foundation for my skin tone. Of course you can always ask for help, but as someone who always gets wrongly matched to a pink tinted foundation rather than yellow, I would recommend going outside and looking in natural light before you commit to buying.
The Finish And Formula Of Foundation | Along with the finish of your foundation, the formula is important too. I prefer to opt for a dewy, luminous finish as this helps my lacklustre skin, however I used to reach for matte bases when I had oilier skin because I felt more comfortable that way. Finding a foundation that matches your skin tone, type and taste is all important to build a strong base for the rest of your makeup.
High Street Or High End? | There are so many foundation options on the market at the moment, ranging from £5 to £100, but there's a handful of them that I always go back to. For a luxe offering, the Charlotte Tilbury Magic Foundation is a go-to of mine when I want medium coverage to help conceal and perfect my complexion. However, I tend to reach for the Nars Velvet Matte Skin Tint mixed with the Cover FX Radiance Drops on a daily basis and when my skin needs an extra boost of hydration. For a budget option, the Bourjois Healthy Mix Foundation is a favourite of mine, as the fruity scented base adds a luminous finish to my skin with minimal effort.
What are your top tips for choosing the right foundation?